Sauces can be simple. Exciting. Brands often and should reflect on the quirkiness of the brand architecture. Mayank and Gaurav are modern day hip cooks and bakers who decided to start a sauce making business. The identity is a simple timeless hologram representing the artisanal nature of the brand with simple non complicated typography to go along with. The colors are drawn from the condiments and spices that go into the signature sauces; an initial image shared of stirring sauces serves as an inspiration for the most of the texture and art on the labels.